Those little yellow sticky notes remind us of things we’d otherwise forget. Often stuck up on the walls in front of our desk, now we post digitally on our social media walls.
The Yellow Note, a multifaceted creative Glens Falls-based studio, does this gently – but brilliantly, reminding us to enjoy our region and celebrate the beauty in every day.
“I started out posting the things I love, like our dogs and places we love to visit. They are snippets of life that were shared with larger accounts and brought in new people,” said Briana Lyons.
Originally a stationery and design shop, The Yellow Note evolved into a lifestyle marketing studio. By working with companies, hotels, tourism boards, and publications including Country Living Magazine, Lyons is able to promote their products and services in a different way – and to her more than 45,000 Instagram followers.
Lyons loved photography since she was a teenager growing up in South Glens Falls. She taught herself and her husband, Tom Lyons, currently the Director of Community Engagement and Staff Development at Hudson Headwaters, who takes photos of Briana in a variety of scenic upstate New York and Vermont settings – always with her head turned away from the camera so all you see is a flash of her auburn hair.
“I don’t want to be the focus. I want to create a sense of place and inspire a sense of wanderlust. I want people to imagine themselves in the photo,” said Briana.
The purchase of a 1987 Jeep Grand Wagoneer lent another element to their crisp, clean photographs, and another popular Instagram account to their portfolio.
“Any time we’re driving the Wagoneer it’s an adventure. The gas gauge is stuck on full,” said Briana.
Follow them on Instagram @theyellownote and @wheresthewagoneer or visit theyellownote.com -SS
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